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BOWERY—A few weeks ago, men's boutique Billy Reid celebrated an in-store pop-up with a party at which many cans of beer were shotgunned. But beer's no good without some grease and calories to go with it, so this Friday, from the time the store opens at noon until 9pm, Billy Reid will be giving out fried chicken, with Woodford Reserve cocktails and Budweiser to wash it down. They're also marking all non-sale merchandise 20% off. By the way, this isn't just an attempt to become the manliest shop in the neighborhood—it's a party to celebrate the re-launch of a sibling store in Alabama. Although that does raise an interesting question: What is the most macho Bowery business? Is the Varvatos rock dude manlier than Billy Reid's southern gentleman? [Racked Inbox]
THE BLOGOSPHERE—The Cut's been on the case of some fake Christian Louboutin sellers of late, letting readers know that the red-soled heels available on Louboutinmall.com are not the real deal and thus helping many a fashionista save face and $160. Google's contextual ad-bots, though, don't know much about designer impostors, and so they keep eagerly tossing up ads for the very same knock-offs the post is targeting. We found the ads for Louboutinmall.com, below, under the "The Fake Louboutin Saga Continues" post in the Cut's RSS feed. [The Cut]