Helping Intermix Help Itself

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As sales continue to wane, boutique chain Intermix is trying to change its approach and is turning to focus groups for input. Blogger Gotham Gal was a recent group attendee. She sums up her advice for the retailer: "we all thought the store needed to cut the inventory in half, be better curated while keeping it trendy, train the sales people, get rid of the loud music, keep the price point under $1000 although average price much lower, create vignettes around designers, turn the merchandise quicker and continue to make it look fresh daily and get rid of the colors/marketing materials and awful mannequins." Hear, hear. [Gotham Gal; Previously]