Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
It's taken less than a day for Hollister to put their mark on the building at 600 Broadway and Houston Street that will soon house the brand's NYC flagship. You can thank the Landmarks Preservation Commission for the rather restrained imagery and color scheme; were it not for the building's historical nature, we could be gazing upon exposed, muscular midsection right now. If skin is what you're after, we're sure there will be plenty to see when the store (named EPIC) opens July 16th.
· Hollister Brings the Beach to Soho, Brah [Racked]
· Billboards: DKNY Totally Erased From Soho Wall [Racked]