Video of Bushwick Mall So Bad It's Almost Ironic

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

"Oh my", wrote the tipster who sent in this trippy video for new 20-store Bushwick mini-mall The Loom. The low production values and subliminal hipster messages (the video quickly cuts from footage of the mall's raw space to images of a green-haired man wearing a trucker hat pointing to a boombox, a girl in a short dress drinking a PBR, and a roof party) kind of leads us to believe that The Loom is just an art project cooked up in a loft off of the Morgan stop. But it is real, and according to blog BushwickBK, is set to open in early July with "a hair salon, a t-shirt retailer, a package shipping company, an arts supply store, and a coffee bar".
· The Loom (Bushwick | Brooklyn) [YouTube]
· Can The Loom Spin a New Scene in Bushwick? [BushwickBK]