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Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

"That was the hottest ad ever. It brightened my day, and now it's gone. This new ad is boring and not daring. You could have just put H&M or Gap in place of Calvin Klein in this ad and it wouldn't make a difference." [Billboards: Calvin Klein Plays it Safe and Solo]