clock menu more-arrow no yes mobile

Filed under:

Storecasting: Look! New Flesh on the UWS Apple

Something amazing is happening behind that black shroud. Photo via Business Insider

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

It's been almost seven months since we dropped by the Apple construction site up on 67th Street and in that time period things have really changed. In November, Apple UWS was a mere skeleton. And look at her now! Well, it's difficult to tell exactly what you're looking at in this photo, but you can tell that the building is a little more fleshed out. Business Insider: "Though it's admittedly hard to see much from these photos other than that a cube-like Apple structure is taking shape." Sure, it's a cube now—but add some height and we might be talking rectangle.
· Apple's New NYC Store: Construction Photos [Business Insider]
· Storecasting: Apple's Core Revealed on the UWS [Racked]
· UWS Apple Polished, Empty [Racked]