clock menu more-arrow no yes mobile

Filed under:

iPhrenzy: Teensy Line Persists in Soho

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

This morning at 7am, Apple unleashed its newest phone, the iPhone 3G S, upon the world. We just did a Meatpacking District spot check; now, on to Apple Soho.


[Behind that old hippie people are waiting to buy iPhones]

The line may look short, but appearances are deceiving: the security man at the front door of the Soho Apple store told Racked the wait was two hours to enter to buy an iPhone. When we phoned to confirm, another staffer wouldn't give us an estimate, instead stating that the line is "always fluctuating" and is currently "not ridiculous." That's somewhat reassuring. Word is that Apple Soho will not sell out of the gadget today, so if you don't mind waits of indeterminate time and gawking tourists, head on over.

· All iPhone 3G S Coverage [Racked]