Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
"Flame," as Burger King's best-selling cheapy fragrance is known, is so hot in Britain that it's attracting a celebrity posterboy. Fans of Susan Boyle will recognize Piers Morgan, host of Britain's Got Talent, as the face of the new hunky body in advertisements. Why would the vegetarian Piers get behind this? We'll let him explain: "Flame has a hint of grilled beef but that has quite masculine connotations. It is almost like a pheromone." Okay then. [Ecorazzi, previously]