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MIDTOWN—Listen, we're certainly not saying that you should trek over to 59th and Lexington to watch an actor from a show aimed at teenagers throw a party to celebrate a sneaker you're probably not going to buy. We're just pointing out that Ed Westwick is hosting a K-Swiss party at Bloomingdales this Thursday from 6pm to 8pm, and that you should do with that information what you will. (But if you have trouble making up your mind, try consulting this GQ fashion spread, which will probably put the matter to rest.) [Nitrolicious; GQ]
UNION SQUARE—What do you do with a giant empty space that up until last weekend contained an international CD store? Why, install a pop-up wellness retreat, of course! This Thursday night, the unoccupied carapace of the Virgin Megastore fills up with yogis, eyebrow waxes, and smoothie vendors as part of email newsletter Vital Juice’s three-day healthy living pop-up. The event runs through Saturday, and all the activities are free. [Vital Juice]