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Odd Shops

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Did you know that the deli brand Boar's Head has a store in Bushwick that sells nothing but clothing embroidered with the company logo? And that the store attracts unsuspecting hipsters by pretending to be a skate shop? "Judy Sarmiento, manager of the decked-out custom embroidery store, explains that young people staying at the nearby New York Loft Hostel see the shirts and sports apparel in the windows and walk in thinking it’s a retail operation." Then, being Bushwickians, they immediately ask if the store will embroider something hilarious on a t-shirt for them. [BushwickBK]