clock menu more-arrow no yes mobile

Filed under:

Odd Shops

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Did you know that the deli brand Boar's Head has a store in Bushwick that sells nothing but clothing embroidered with the company logo? And that the store attracts unsuspecting hipsters by pretending to be a skate shop? "Judy Sarmiento, manager of the decked-out custom embroidery store, explains that young people staying at the nearby New York Loft Hostel see the shirts and sports apparel in the windows and walk in thinking it’s a retail operation." Then, being Bushwickians, they immediately ask if the store will embroider something hilarious on a t-shirt for them. [BushwickBK]