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BlackBook interviews Inven.tory owner Mike Townsend, who explains the store's concept and the story behind the name. He also reveals that the Inven.tory customer base is full of functioning alcoholics (we kid!): "One morning I was sneaking a little whiskey shot, and I didn’t realize that a customer was in the store. The man walked over, mute, and took the lid off his coffee cup, and I splashed his coffee with a little whiskey. As he walked out he replied ‘This is my new favorite store.’” [BlackBook]