clock menu more-arrow no yes

Filed under:

Lineblogging: H&M UES Readies the Red Carpet

New, 4 comments
Photo via Twitpic/liladelilah

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

H&M has rolled out a red carpet, set up velvet ropes, and has security in position for the opening of its newest store, H&M UES on 86th Street and Lexington Avenue. Only a few hardcore types are in line, but it won't be calm for long. H&M openings usually reach shitshow levels due to the freebies staffers hand out to line waiters—this time, the patient will get a gift card loaded with anywhere from $10 to $300, plus a free tee and an autographed photo of "American Boy" singer Estelle. That last one leads us to believe that this morning's line will consist mostly of kids cutting class. For those who can't wait to shop a fresh new H&M, the magic happens at noon.


[The earliest arrivals. Click to expand.]

· RackedWire: An H&M Is Born on the Upper East Side; The CFDA Lets the People Vote [Racked]