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DVF Sundances With the High Line

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Remember when American Express tapped Diane von Furstenberg for their commercials last year? As if the result of that campaign didn't make us into big enough DVF fans, she's back with the above Sundance Channel short video in support of the High Line park.

Calling the project "a green ribbon that follows the river into the sunset," she stands before typical Meatpacking District sites like The Standard Hotel and the faceted dome of her private studio. We are even treated to scenes of her working in something so simple as a gray T-shirt while she explains the needs for spaces in a city for walking, breathing and meeting people.

It's a beautifully done video, but truly reeks of her earlier AMEX work. Or perhaps shots of treetops and poetic language come standard when one deals with DVF?
· High Line Series [Sundance Channel]
· DVF In the '70s [Racked]