Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
First, Sacha Baron Cohen's Brüno character launched a movie-promoting "Tvitter," which broadcast such vital updates as "Errrghhh!! Should have vaited a bit before brushing mein teeth - ich HATE ze taste of lube mit toothpaste!" Now, the world's most fabulous fictional Austrian has conquered the rest of the social networking universe, launching a "Facebuch" page and a truly genius "Meinspace" profile. Highlights of the latter include a pulsing techno soundtrack, revealing autobiographical details (Brüno was Austria's first bulimic!) and a list of friends with names like Keith Trent D'Arby and Kreisssler. It also includes many photos of a half-naked Baron Cohen, making us wonder how much he worked out for the role.
· brunovassup [Twitter]
· Bruno [Meinspace]
· Bruno Trailer [Official Site]