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Meanwhile, in LA

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In New York, the launch of Matthew Williamson for H&M was met with yellow, "elevated" levels of shopping excitement. But it's code red in LA, where the chance of getting elbowed is severe. Our on-the-ground correspondent on the West Coast reports that the people are holding clothes hostage in order to trade them for what they really want. Also: "People are auctioning off clothes in the fitting room." New strategies! Watch and learn New York. [Racked LA]