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The J.Crew Men's Shop in the old Liquor Store Bar in Tribeca was only the beginning. Today, its sibling store opens at 484 Broadway, sandwiched in between Topshop and Madewell in the home of a former Universal News. The concept hasn't changed much from the Tribeca incarnation—think curated Americana—but the execution is a little different this time around, since the space is three times the size of the Liquor Store.
484 Broadway was built in the 19th century, and J.Crew preserved some of the historic structure, bringing back the original storefront. The merchandise inside is a similar mix of the old and the new: Vintage menswear, third-party gear from designers like Alden and Baracuta, and J.Crew's usual preppy basics. (The company shut down the men's section at its nearby Prince Street location.) There's also a little suit boutique, the first of its kind for the Crew, which is roped off from the rest of the store.
· J. Crew Men's Store Opens in SoHo [WWD, subscription req'd]
· Tailored Clothing From One of Your Favorite Shops [UrbanDaddy]
· Now Open: J.Crew Mans Up in Tribeca [Racked]