clock menu more-arrow no yes mobile

Filed under:

Gwyneth's Goop: Now Sponsored by Topshop?

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

It's been half a year since Gwyneth Paltrow has sent out a shopping-focused edition of her weekly GOOP e-newsletter. In that time, we've been aimlessly drifting about, unable to clothe ourselves properly without her words of wisdom. Thankfully, she's back dispensing the wardrobe advice. In today's edition, Gwynnie introduces the novel concept of 'shopping your closet', but also shows you where to buy new pieces (if, say, your closet isn't as shoppable as Gwyneth Paltrow's). Curiously, she mentions Topshop as a designer alternative a few times—which either means she's as excited about the new Soho store as we are or there's some sort of hidden sponsorship going on here. Also intriguing: she's taken a page from Wasson and has cleared out her closet, selling a ton of items on eBay with the proceeds going to charity.
· Get [GOOP]
· Behind the GOOP: Gwyneth Paltrow Pities the Critics [Racked]
· Gwyneth Paltrow Begins to Produce GOOP [Racked]


478 Broadway, New York, NY 10013 Visit Website