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In order to make sure their denim looks authentically vintage, Earnest Sewn's designers study the wear and tear in older models. There's no better way to find real patterns of wear than in jeans that have really been worn, so right now the company is asking longtime shoppers to bring back their beat-up denim for observation. Give them a pair of used Earnest Sewn jeans, and you get 30% off the price of a new pair for your troubles. Bonus: If they wind up designing a new look based on your pants, they'll name it after you.
· Earnest Sewn [Official Site]