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In times like these, designer diffusion lines for stores such as Macy's, JCPenny, and Target are more popular than ever. Last night brought the launch of yet another: Rachel Rachel Roy for Macy's. An airy space in Midtown was lined with RRR merchandise, with racks of brightly-colored trench coats, jumpers, and shorts (all $59-299) on the left and shelves of leather and suede shoes ($79-$199) and bags ($69-109) in browns and blacks, mustard yellow, and fuschia on the right. Designer Rachel Roy was there working the crowd in an oversize sweater, trousers, and white crocodile-print heels; model/DJ Alexandra Richards played pop music from the likes of Amy Winehouse while partygoers snacked on mini burgers and french fries. We spotted several in the crowd already wearing the line.
We're happy to report that the clothing appears to be good quality, and is very, very trendy (perhaps too trendy for Rachel's regular "ladies that lunch" clientele). Studs, zippers, velvet, ruffles, plaid, cropped shirts, and even overalls all make an appearance. Prepare to navigate through your local Macy's to find the line when it debuts in early fall.—Emily Wilson
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