clock menu more-arrow no yes mobile

Filed under:

Pop Ups: Flip-Flop Ya Don't Stop With Gap and Havaianas

New, 3 comments

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

It's Fashion Week all over again, or so it felt like last night at the preview party for the GAP x Havaianas Urban Beach Pop-Up shop, which opened today next to their Fifth Ave flagship. Like last September's fashion week, air kisses flew and cocktails clinked as a line slowly formed to design your own pair of the Brazilian flip-flops.

Set into the small boutique space where previously GAP held their Colette and Project (Red) pop-ups, the Havaianas shop is a rainbow of beachwear and rubber thongs. In addition to the usual $18 flip flops from Havaianas, the shop also stocks the thicker, more ergonomic $32 flops and the $30 pairs with ankle strap. Of course we advise to make a bee-line straight for the customization table, and here's how to do it:

1: Hit the shop on Saturday and Sunday from today through June 13 to fully customize a pair from the thong to the bedazzlement. On weekdays, you will only be able to purchase a pair and opt for the bedazzling for an extra $2.
2: If you make it on a weekend, head to the customization bar and get inspiration from what we're calling the "Wall o' Flops."
3: Tell them your size (tip: Havaianas usually run a tad bit large) and your choices for footbed and thong colors.
4: While they're assembling them in front of you, decide if you'd like to have your initials or other decorations pierced onto the thong.
5: Pay, duh. It's $18 for the basic flip-flops and another $2 to create your own.

This pop-up with GAP is also Havaianas' "first standalone endeavor in the U.S.;" a surprise, considering we'd totally expect something like this to hit LA first. Although it may be a stretch to spend some time waiting in a line on Fifth Avenue on a Saturday, we say it's worth it to get your hands (or feet, rather) on these favorite flip-flops, whose Brazilian origins and top secret rubber recipe just add to the intrigue.
· Gap partners with Havaianas for New York pop-up [PR Week]
· Pop Ups: Havaianas Drop Into the Gap on Wednesday [Racked]