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Launches & Releases

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Yesterday, WWD reported that Juicy Couture was discontinuing their men's line Dirty English, and today they reveal that the company is also shutting down their higher-end line Couture Couture. On a more positive note, Juicy is launching a new label, which will be priced higher than regular Juicy, but lower than Couture Couture. It will be called, strangely, Bird by Juicy Couture and will arrive in stores this fall. "It’s their hope the line of laid-back, but sophisticated items will become staples in the wardrobes of 'the Juicy girl’s well-traveled sister,' [co-founder Pamela] Skaist-Levy noted." [WWD, subscription req]