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The Calm Before the Fray

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Matthew Williamson for H&M debuts in T-minus one hour. From inside the press preview, a high-level Racked operative reports that all the merchandise is at the front of the store under a giant version of the ad in which Daria Werbowy's ruffled dress blows in the wind. (The dress is, of course, available—at $350, it's the most expensive thing there.) There's a ton of stock, including many cardigans and peacock-print clutches. Matthew Williamson himself, however, seems to be sitting this one out. As for the line: Right now there are about 20 people outside. Developing... [RackedWire]