clock menu more-arrow no yes

Filed under:

Matthew Williamson for H&M Sits Pretty Pre-Opening

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Before crowds ripped the peacock-printed dresses from the walls and snapped up the studded belts from the tables, we took a turn 'round H&M's flagship on Fifth Avenue and 51st Street to see the merchandise in person. A few observations: the sequined mini dress is a lot lighter than you'd expect but the big studded belt is about as heavy as it looks; and all the stuff is right up front, ready to be grabbed. There are a ton of peacock-y clutches and bright pink and blue cardigans, but not as many leather jackets and ruffly dresses. Above, the clothing in it's unsullied pre-opening state.
· All Matthew Williamson Coverage [Racked]