Billboards: A Loomstate for Target Ad Develops on Christopher Street

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

When Alexander McQueen for Target launched, the megastore plastered the city with ads featuring big-eyed Blythe dolls. When Loomstate for Target launched this weekend? Not so much. Now, though, the company finally seems to be promoting the collaboration. A tipster sent in these photos of a two-part Loomstate for Target billboard going up on the wall of a Spa Belles at the corner of Bleecker and Christopher. The ad's not done yet, of course, but we sort of like the pencil-on-white minimalism of the unpainted Target logo. Weirdly, it used to say "Loomstate for Target," but that seems to have disappeared in the current draft.
· On Target: Jersey City is Loomstate-less [Racked]
· Loomstate for Target [Racked]