RackedWire: Hello Goodbye on 39th Street; The Story on Topshop's Waldo

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MIDTOWN—Great moments in signage: A tipster snapped a photo of this incredibly quick-moving store on Eighth Avenue and 39th Street. [Racked Inbox]

SOHO—Rumor has it that the mysterious guy dressed as Waldo at Topshop today was hired by Scholastic as part of a publicity stunt. Our intel says he was at Bryant Park for Fashion Week, too. [RackedWire]