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RackedWire: Hello Goodbye on 39th Street; The Story on Topshop's Waldo

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Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

MIDTOWN—Great moments in signage: A tipster snapped a photo of this incredibly quick-moving store on Eighth Avenue and 39th Street. [Racked Inbox]

SOHO—Rumor has it that the mysterious guy dressed as Waldo at Topshop today was hired by Scholastic as part of a publicity stunt. Our intel says he was at Bryant Park for Fashion Week, too. [RackedWire]


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