Billboards: MePa Cowers Before Matthew Williamson for H&M

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Well, one thing's for certain about H&M and their designer collaborations: they've got the ginormous billboard lording over the Meatpacking District on lock. First it was the ominous presence of Comme des Garcons back in October, and now Matthew Williamson gets the A-list treatment.
Of all the campaign images, we're surprised they went with this awkward, Matrix-y pose of model Daria Werbowy. Want to know what's even more hilarious? How about the fact that this billboard for Matthew Williamson's cheap H&M line is within sight of his super new, full-priced West 14th Street boutique? Yes, Matthew, we're smirking at you.
· Billboards: Comme for H&M Looks Down on MePa [Racked]
· Now Open: Matthew Williamson Ends Fashion Week With a Boutique [Racked]