Now Open: Marni Moves in on the UES

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There are some brands that seek out the most-trafficked streets of Soho or the West Village for their new boutiques, and then, there's Marni. The Milan-based label, headed by Consuelo Castiglioni, has quietly opened a second NYC outpost on the decidedly unbustling block of East 67th Street between Fifth and Madison Avenues. Castiglioni said she opened the boutique to better serve her uptown clients, and picked that block because, 'Most of my stores are in a location that is somewhat discreet with a hidden element. I like for our customer to have the sensation of discovering the boutique.'

Marni UES will have a different selection of merchandise than Marni Soho, reports WWD, including a slightly lower-priced capsule collection that will only be available uptown.