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RackedWire: Built By Wendy Wines Shoppers in Soho; Diesel Might Not Understand What "Illegal" Means

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SOHO—Tomorrow night, Built By Wendy celebrates spring with free wine and 20% discounts. Stop by their store at 7 Centre Market Place between Broome and Grand anytime after 4pm and before 8pm to partake in the shopping and drinking. [Racked Inbox]

EVERYWHERE—Let's play a game called "What's wrong with this statement?" From a Diesel press release: "Diesel continues its brave and innovative relationship with fans by offering them Diesel Black Money: free illegal banknotes." Basically, they're talking about coupons: Brave, innovative, totally punk-rock shopping coupons. And the adjectives don't stop there! This Friday, Saturday and Sunday, "surprising guerrilla marketing activities will be set up to distribute Diesel Black Money around the world. Look for bands of dishevelled banker types handing out wads of 30% off notes throughout the streets of NYC." [Racked Inbox]