clock menu more-arrow no yes mobile

Filed under:

Pop Ups: Rocawear's Rocpopshop Rolls into NYC

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

[Photo via Roc4Life; Click to enlarge]

Jay Z is taking his clothing brand Rocawear on the road. The Hova's rented a 50-foot-long black semi, decorated it with "mohair sofas, suede walls, zebra-striped furniture, a 46-inch flat-screen TV, and video games" and filled it with Rocawear gear (which is currently marked 25% off). The 18-wheeler has been trucking around town, making pit stops at Pastis and will be parked outside the Atlantic Terminal Mall today. Or at least, that's the plan: the truck missed its scheduled appearance at Atlantic Yards last week.
· Jay Z opens a store in a truck [Brooklyn Paper]
· The Roc Pop Shop is in NYC!!! [Roc4Life]
· The Rocawear Pop Shop was supposed to come to "Atlantic Yard" [Atlantic Yards Report]