Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
[Photo via Roc4Life; Click to enlarge]
Jay Z is taking his clothing brand Rocawear on the road. The Hova's rented a 50-foot-long black semi, decorated it with "mohair sofas, suede walls, zebra-striped furniture, a 46-inch flat-screen TV, and video games" and filled it with Rocawear gear (which is currently marked 25% off). The 18-wheeler has been trucking around town, making pit stops at Pastis and will be parked outside the Atlantic Terminal Mall today. Or at least, that's the plan: the truck missed its scheduled appearance at Atlantic Yards last week.
· Jay Z opens a store in a truck [Brooklyn Paper]
· The Roc Pop Shop is in NYC!!! [Roc4Life]
· The Rocawear Pop Shop was supposed to come to "Atlantic Yard" [Atlantic Yards Report]