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Last night, product brand Kiehl's threw a big party at their flagship on 13th Street and Third Avenue to celebrate a store revamp after 158 years of business in the East Village. They were also fêting the $10,000 buckaroos they were donating to charity Doe Fund, a program that helps formerly homeless men rebuild their lives. In attendance: friend-of-Kiehl's Chloe Sevigny, her brother Paul, designer/rampant partyhopper Richie Rich, singer Estelle and a few hundred other moisturizer lovers. Some thoughts on the event:
1) Serving up mac & cheese as a hors d'oeuvre at a beauty event? Risky, very risky. Surprisingly, though, we found the buffalo chicken version very tasty. Other partygoers seemed to agree, as we noticed many chowing down on the cheesy delights served in cocktail glasses with plastic spoons.
2) It's been a while since we've attended an event where an oversize novelty check was presented. The head of the Doe Fund looked genuinely moved as he accepted the big piece of cardboard from president of Kiehl's Chris Salgardo.
3) The changes to the boutique are pretty subtle. They added a gifting station at the back of the store, and have hung a reproduction of a bi-plane originally owned by Aaron Morse, the man who ran Kiehl's in the '60s, in the front of the space. They also debuted some new collectible products that will only be available at the East Village location, like a terry robe and a specialty razor.