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In at least one corner of the retail world today, cash registers were ringing like crazy. This morning brought the launch of streetwear brand Supreme's spring collection. A tipster writes, "Today's the best day of the year: Supreme launch aka Christmas. The scene was ridiculous. HUGE lines, wrapped around Jersey Street. Lots of campers in head-to-toe Supreme. It's really a fucking who's who of streetwear." As for why people are lining up for the new collection, when most of it will be restocked after today, "honestly for a lot of these people it's the camaraderie."
· Supreme [Official Site]