clock menu more-arrow no yes mobile

Filed under:

What Recession: Long Lines at Supreme Launch

New, 2 comments

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

In at least one corner of the retail world today, cash registers were ringing like crazy. This morning brought the launch of streetwear brand Supreme's spring collection. A tipster writes, "Today's the best day of the year: Supreme launch aka Christmas. The scene was ridiculous. HUGE lines, wrapped around Jersey Street. Lots of campers in head-to-toe Supreme. It's really a fucking who's who of streetwear." As for why people are lining up for the new collection, when most of it will be restocked after today, "honestly for a lot of these people it's the camaraderie."
· Supreme [Official Site]

Supreme NY

274 Lafayette Street, New York, NY 10012 212-966-7799 Visit Website