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Today in Stunts: David's Bridal Unveils Itself in the Flatiron District

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One thing about the wedding industry: It loves a good gimmick. This morning, David's Bridal celebrated the opening of its first-ever Manhattan store, at 751 Sixth Avenue and 25th Street, by dressing the building in a giant bridal veil. (Also a tiara! One of David's most popular models, naturally.) Then, with the help of several wedding-gown–clad attendants, the company president lifted the veil and, we can only assume, passionately kissed the new storefront.
· David's Bridal Descends On Chelsea [Racked]
· David's Bridal [Official Site]