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Denim brand Cheap Monday is on a world city tour to sell limited-edition, $70 custom-distressed jeans. The Swedish label began the tour in Stockholm, where fifty pairs were quickly unloaded, then traveled to Copenhagen, Berlin, and London, each recipients of 50 pairs. On Monday, March 16th, they'll land in NYC. Cheap Monday Customized Tour organizers picked fav Racked shop Inven.tory as host; interested parties can RSVP to firstname.lastname@example.org to attend the event. Given the way that Diesel's limited-edition Dirty Thirty jeans were received here, we think the pants are going to be snapped up pretty quickly. And just as at a rock show, there are bound to be folks who'll be scalping right outside the door.
· Cheap Monday [Official Site]
· Jeans Made Just for You [Elle News Blog]