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Topshop execs are determined to make the store's opening day in Soho a complete shitshow. Again today, they're whipping the city's undergrads into a frenzy with their pink Heartschallenger van—a vehicle filled with free Topshop totes containing gift cards loaded with anything from $5 to $500. You can follow the truck via the Topshop Twitter as it travels to various college-adjacent locations; their latest Tweet has them "at the Franklin stop on the 1 train (red line)". The scene at the van is pure unmitigated insanity. A Racked correspondent who dared get close to the pink menace while it loitered at Astor Place writes, "Throngs of undergrads swarming! One literally pushed me down to get closer to the truck." Be careful out there.
· Top O' the Afternoon: Inside Topshop's Giveaway Bag [Racked]