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Now is not the best time to open a jewelry store specializing in diamonds on Madison Avenue. The Times goes to the launch event for Dalyah, where proprietress Dalyah Duek-Flaks acknowledges that "opening her new Madison Avenue diamond about as well-timed as opening a cake shop on the eve of the French Revolution. 'If I can just sell whatever I can through these tough times, then we will survive,' she said. 'It’s an item that makes people happy. It’s not like selling tombstones.'” [NYT]