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At noon today, the team from Brooklyn boutique Smith + Butler opened the doors to their new pop-up shop inside Orchard Street institution Moscot. The temporary store is filled with rugged, outdoorsy attire for guys; there's plenty of red flannel (priced at about $60 to $80), sturdy leather boots ($200) and stiff denim (around $60) from brands like Woolrich, Red Wing and Pendleton. To up the testosterone level, they've also brought in a limited-edition Triumph Scrambler protoype—but don't get any ideas, it's not for sale. For more on the shop, click over to the TONY Blog and Pipeline, or read our preview.