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If you're going to do a pop-up shop for press, New York is the natural target and perfect setting. Take your desire for exposure a step further, and what comes to mind is usually Broadway in Soho or Times Square. In the case of IMG Fashion's upcoming "Made in New York" designer showcase, the latter will serve as a backdrop for highlighting local names and reinvigorating the "Fashion Center Business Improvement District."
Coming soon to the 2,500 square feet on the Northwest corner of West 41st Street and 8th Avenue is Blank Sl8, which will be exactly as its name implies: an open gallery with a rotating variety of homegrown names. Aside from utility costs, monthly rent for those willing to transform the space will be only $1, with typical designer residencies lasting for 1-2 months.
According to WWD, Yeohlee Teng, "whose Made in NYC clothes are currently in Lord & Taylor’s Fifth Avenue windows," is already interested in taking part. Hell, who wouldn't jump at this chance? If they'd let us sleep in back, we'd take it; we're Made in New York alright.
· Port Authority Gets a Fashionable Outpost [WWD, subscription req'd]
· Port Authority Bus Terminal's Light Show Finally Ablaze [Curbed]