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File this under the possibly awesome, but what are they thinking category: on April 1, IKEA will launch a new, car-shaped product in collaboration with the World Wildlife Fund. Yes, the April Fools' Day release is not lost on us, but we're holding out hope that it won't simply be a racecar bed constructed of bamboo or a VW bug filled with lingonberry jam to be fed to an endangered species.
Of course Jalopnik is all over this, even going so far as to translate the French introduction: "the car is a modular design which can operate as a coupe or as a convertible, and has the full backing of the World Wildlife Fund France, whatever that means." We hope it means build-your-own-hybrid, because that's something we'd totally trudge back out to Red Hook to see.
· IKEA Concept Car a Bad Swedish Joke? [Jalopnik]
· Rumor Mill: Is IKEA Entering to Eco-Friendly Car Market? [Fast Company]
· IKEA May Be Releasing A New Green Car or Furniture In the Shape of One [Ecorazzi]