Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
As baby boomers trade their hogs for hybrid hatchbacks, Harley-Davidson is on the cusp of a major crisis. "The 106 year old company withstood the Great Depression, a near bankruptcy in 1985 and major competition from Japanese brands like Honda an Kawasaki in the 1970's. Now it faces the challenge of identifying the brand connection between Harley an Gen X and Y (and all the variations around them)." No doubt this means major sales at their Long Island City flagship, if anyone is in the market for fringed leather. [5 Blogs Before Lunch]