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Launches & Releases: Social Workout Warms Up

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It's hard to get motivated to exercise when we're twenty days into March and it's snowing outside. (It's hard to get motivated to do anything on March 20th in the snow, aside from maybe ordering a slanket from the Internet.) New blog Social Workout, however, makes the idea of putting on shorts and heading to the gym seem almost appealing. The site—motto: "Radically anti-sedentary"—was just launched by one of the founders of Apartment Therapy, and it aims to do for fitness what that did for home decorating. From their "Heartfelt statement of purpose":

We can't actually wake you up at 6:30am (yet), but we can guide you to an emergency spinning class on Saturday afternoon, and pass along intel about life saving personal trainers and/or surf-yoga retreats in Costa Rica. We might even be able to find you a workout buddy, or bring you together with the cutie on the elliptical.
They're also providing a much-needed alternative to the deadly serious tone of most fitness magazines, as demonstrated by posts like "Best Equinox Group Fitness Class Names of All Time." ("Lamest pun involving a TV Sitcom: WILLPOWER AND GRACE.")
· Social Workout [Official Site]