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[Chair and lamp renderings via WWD]
Not content with the buzz from their "Dirty 30" Anniversary denim or with the opening of their new Midtown flagship, WWD announces that Renzo Rosso's Diesel is branching into furniture; this way they'll be under your butt as well as on it.
Due for release during April's international furniture design exhibition in Milan, the line is another interpretation of the brand's mantra: "For Successful Living." Ranging from $256 to $5,195, the home items will be sold in interior boutiques as well as good old Diesel stores. As far as looks go, it doesn't seem particularly surprising or revolutionary:
The idea, [Renzo] said, is to 'dress up' furniture and change that dress as much and as often as possible, depending on the mood or the guests. The furniture line will include different-size sofas, two chairs, two armchairs, two tables, stools, dressers and mirrors. 'It will all be rock ’n’ roll, with rivets, buckles and in line with our style.'Egh. We'd imagine you could D.I.Y. a Diesel chair just by buying their denim at sample sales and sewing a slipcover. Where is Christopher Lowell when we need him?
· Diesel Adds Home Licenses [WWD, Subscrip req'd]
· First Look: Inside the Diesel Fifth Avenue "Planet" [Racked]
· Now (Almost) Open: Diesel's New Midtown "Planet" [Racked]