clock menu more-arrow no yes mobile

Filed under:

Now Open: Bond Street's Brand-New Smile

New, 5 comments

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

[Photos by Will Femia]

This morning brings the opening of The Smile, a general store/cafe/tattoo parlor dreamed up by Carlos Quirarte (formerly of Earnest Sewn) and his partner Matt Kliegman. The highly anticipated 'mixed-use concept shop', first previewed during Fashion Week, houses an edited selection of clothing, accessories and bath and beauty products; a small cafe; and tables for dining. A Stickley Brothers table full of beautifully-packaged Santa Maria Novella soaps and fragrances greets you at the entrance, cleverly-packaged Wool and the Gang garments line one wall, and shelves are filled with other surprises, like Adam Kimmel pants and antiquey-looking C.O. Bigelow products. A lot of merchandise is specific to the store.

The interior, designed by Luke Scarola of Brooklyn shop Luddite, has an already-worn-in feel, with reclaimed wood ceilings, an impressive chandelier made from an 18th century oil lamp and a smooth soapstone bar. As if all of this isn't enough of a draw, in a few weeks in-demand tattoo artist Scott Campbell will set up shop in the basement. So when you get mom inked on your arm, you can buy her a present upstairs to soften the blow.

CO Bigelow Pharmacy

414 Avenue of the Americas, New York, NY 10011 (212) 533-2700 Visit Website