Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
[Photo by Will Femia]Continuing on their streak of striking window, Juicy Couture has switched from kooky to kinky at both their Fifth Avenue flagship and Bleecker Street stores. Up on Fifth Ave, Racked photo guy Will Femia captured the preppy dominatrix window treatment, complete with male mannequin saddled up for a whipping.
Meanwhile on Bleecker Street, the whip features prominently again although in a far more sugar-coated (literally, "Live for Sugar" is on a ribbon) scene. Like Ralph Lauren merged with Victoria's Secret's PINK line, the windows combine equestrian wear with frothy spring looks and colors and patterns of eye-gouging abundance. From both of these windows we'd like to think that cutie-pie pony play is Juicy's direction for spring, but then that might just be too juicy for a teenage-targeting brand.
· In the Window: Blue Ribbon is the New Black at Mulberry [Racked]
· In the Window: Juicy Couture Begs You to Kiss Their... [Racked]
· In the Window: Ralph Lauren Goes for the Gold [Racked]
Loading comments...