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For the Economy or Humanity? JCPenney Goes Fur-Free

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Come JCPenney's opening in Manhattan Mall this summer, fur-seeking shoppers will still have to trek north one more block to Macy's, as JCPenney has officially gone fur-free. According to Ecorazzi, the president of the Humane Society of the US announced the move on his blog, saying:

JCPenney, with more than 1,000 stores in 49 states, has become fur-free, making it the first multiple location, traditional department store to be fur-free in stores and on its website. The company is currently fur-free and has no plans for fur items in the future.
While this is definitely an announcement we would have expected to be trumpeted across the hills and valleys by PETA, instead it's interesting to hear from HSUS. JCPenney's motives, however, can't be completely golden; we're sure the current economy's effects on both shopper's budgets and store bottom lines played major parts in the decision.
· The HSUS Announces Huge JCPenney Fur-Free Victory [Ecorazzi]
· Penney For Your Thoughts on Fur [Wayne Pacelle, HSUS]
· Thanks to Tim Gunn, DKNY Drops Fur for Fall [Racked]
· Storecasting: One Year for JCPenney [Racked]