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Now (Almost) Open: Mishka Eyeballs Williamsburg

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[All photos John Prolly]

The guys behind streetwear brand Mishka, the label with a fondness for large, bloodshot eyeballs (they stick them on the front of caps, hoodies and tees), are opening their New York City flagship store today at noon. We got a Flickr preview of the Williamsburg boutique in its final pre-opening stages; the shop looks like it'll have plenty of quirky little touches, like a light fixture that resembles a blue and purple octopus, a large-scale mural filled with grinning devils and shelves stuffed with Halloween masks. If you'd like to see the finished product, they'll be hosting an opening reception tonight with DJs and drinks.