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We thought we'd seen the last of mobile art pavilions when Chanel's Orb of Insanity was grounded due to the economy. We thought wrong. Prada has enlisted Rem Koolhaas to design a tetrahedron-shaped mobile structure named the Prada Transformer, which will arrive in Seoul, Korea at the end of April, and will stay put for five months. The building bot will host art exhibitions, film screenings and live events. Every so often, the structure, "entirely covered with a smooth elastic membrane, will be flipped using cranes, completely reconfiguring the visitor’s experience with each new programme."
Because the whole mobile structure thing worked so well for Karl and Zaha, right? Prada hasn't announced whether or not Megatron will be traveling to other cities, so don't expect to see the transformer lounging on the side of a hillock in Central Park any time soon.
· Prada Transformer [Official Site]
· Prada Transformer by OMA/Rem Koolhaas [Dezeen]
· Discontinued: Economic Woes Ground Chanel Mobile Art Pavilion [Racked]
· Inside the Orb of Insanity: Touring the Chanel Mobile Art Pavilion [Racked]