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[Image via WWD]
Elle Macpherson isn't the only supermodel designing lingerie these days. Russian model Natalia Vodianova, whose face has graced Vogue covers and ads for Louis Vuitton and L'Oréal alike, is branching out thanks to a collaboration with French lingerie brand Etam. Called Natalia pour Etam, the collection includes lingerie and swimwear (think "a teal cotton bodysuit with a butterfly detail at the neck, polka dot two-piece sets and a gray lace corset").
The price point is, surprisingly, relatively palatable (panties run around $20, while a silk robe will set you back $80). "The range also features a silk nightgown with a lace panel at the neck that was inspired from a Victorian slip from Vodianova's own wardrobe." According to Vodianova, the nightgown can double as an evening dress (easy for a supermodel to say). Of the collaboration, the mother of three told WWD, "What I realized when designing this is how feminine I am. I'm feminine to the bone."
·Model Natalia Vodianova Doubles As Designer [WWD, sub req]