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RackedWire: Uniqlo's Teeny Mannequins; Belt Buckles on Display in Chelsea

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In each of those windows: A wee mannequin in a sweater
In each of those windows: A wee mannequin in a sweater

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SOHO—First, Alexander McQueen put his Target line on Blythe dolls. Next, Barbie devoured Fashion Week. And now Uniqlo is jumping on the doll trend with a display of miniature mannequins in the big glass box at the front of the store. The dolls are all dressed in Uniqlo's spring line and positioned behind magnifying glasses, the better to peer at them through. They're sitting in 30 windows—one per doll—cut into the red vinyl that's currently covering the box. We're not sure how to feel about all this. As Uniqlo gimmicks go, it's no blogging robot salesman. And where are the mimes? [Racked Inbox]

CHELSEA—When we first heard about "Buckle: The Art & Craft of the Western Belt Buckle," on display at the Lyons Wier Ortt gallery, we thought it sounded completely absurd. Seriously, who wants to look at belt buckles once owned by Garth Brooks, Prince Charles, Viggo Mortensen, and Britney Spears? But then we thought about it: Who doesn't want to look at belt buckles once owned by Garth Brooks, Prince Charles, Viggo Mortensen, and Britney Spears? That sounds kind of amazing. The show, at 175 Seventh Avenue at 20th Street, runs until March 15. [Racked Inbox]


Uniqlo - Soho

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