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Peeking In on the Prada "Iconoclasts"

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[Images via Wallpaper and TokyoDandy]

For everyone for hasn't hopped aboard the fashion caravan to London and Milan, a Prada project entitled "The Iconoclasts" has shared some international flair with New York's own boutiques. During the various Top 4 fashion weeks, Prada has invited top names in fashion to style their hometown Prada shop to their tastes. The results will then serve as a sort of retail art installation.

Although the Prada shops in London, Paris and Milan will get crazy coverage for being revamped by Katie Grand of LOVE, Carine Roitfeld of French Vogue and Olivier Rizzo of V Magazine respectively, our Soho store's small moment has come and gone. The Rem Koolhaas boutique was redone by W Magazine's Alex White, and featured much lizard skin and animal-print on earthy tones. Thankfully, Wallpaper has saved us from a trip to Soho by snapping a few pics of the transformation, shown above.
· 'The Iconoclasts' By Prada New York [Wallpaper]
· Prada Iconoclasts [TokyoDandy]
· Carine and Co. to Give Prada Boutiques a Stylist's Touch [Fashionologie]

Prada - Soho

575 Broadway, New York, NY 10012 212-334-8888 Visit Website