Peeking In on the Prada "Iconoclasts"

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

For everyone for hasn't hopped aboard the fashion caravan to London and Milan, a Prada project entitled "The Iconoclasts" has shared some international flair with New York's own boutiques. During the various Top 4 fashion weeks, Prada has invited top names in fashion to style their hometown Prada shop to their tastes. The results will then serve as a sort of retail art installation.

Although the Prada shops in London, Paris and Milan will get crazy coverage for being revamped by Katie Grand of LOVE, Carine Roitfeld of French Vogue and Olivier Rizzo of V Magazine respectively, our Soho store's small moment has come and gone. The Rem Koolhaas boutique was redone by W Magazine's Alex White, and featured much lizard skin and animal-print on earthy tones. Thankfully, Wallpaper has saved us from a trip to Soho by snapping a few pics of the transformation, shown above.
· 'The Iconoclasts' By Prada New York [Wallpaper]
· Prada Iconoclasts [TokyoDandy]
· Carine and Co. to Give Prada Boutiques a Stylist's Touch [Fashionologie]