clock menu more-arrow no yes

Filed under:

Now Open: Adidas SLVR Amps Up The Eco-Quotient

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

[Store image via FreshnessMag; "Zero-Waste Tee" image via NYMag]

Costume National, who recently relocated from the small 108 Wooster Street to a larger flagship, has found a tenant for their old spot quite quickly. Over Fashion Week, Adidas' new eco-venture Adidas SLVR opened in the space, throwing the requisite bash and showing off their green fashions.

How exactly have they gone green, you ask? According to Treehugger, the line is made of "eco-friendly materials, such as organic cotton, soybean fiber, and bamboo" and consists of "basic yet chic styles." our thoughts are that if Treehugger is positive about something, then it might just be worth checking out. Now to not get these looks confused with pieces from Adidas' other Y-3 and Stella McCartney lines; the "zero-waste tee" pictured above, however, is unmistakably SLVR.
· Adidas SLVR New York Flagship Opening Party [Freshness Mag]
· adidas Launched New Eco-Label: adidas SLVR [Treehugger]
· Storecasting: Another Fashion Week, Another Adidas [Racked]

Adidas Sport Performance

610 Broadway, New York, NY 10012 (212) 529-0081 Visit Website